A NEW CONCEPT OF ANALOGUE WATCH DESIGN

Recognized by

Loyto Watches Red Dot Design Award and A'design Award Recognitions

UNCONVENTIONAL DESIGN DESIGNED FOR OBSERVERS

Audacious

Our inspiration? Observation. We didn’t have to go far… an old watch, take it apart, look at it from the outside and understand it on the inside. We wanted to create something new while respecting its analogue spirit.

We stick to what is obvious because it always works, but we look at it from a different angle

A close-up of hands resting on a gray surface, featuring a modern white wristwatch on one wrist, with soft shadows cast.

Character

We are not interested in sterile, boring designs. We like objects with attitude. Simplicity with nuances. We got rid of superfluous and unnecessary features, and highlighted the functional aesthetics of the watch.

A person dressed in black leans against a textured wall with a minimalist watch visible on their wrist.

Two minimalist watches on a textured surface; one has a white face with a white strap, the other a black face with a black strap, both showing 10:10.

FORGET EVERYTHING THAT YOU HAVE SEEN BEFORE

Unisex

A unisex piece for any wrist (or wherever you wear it). Because we believe that beautiful objects don’t need labels. This is a watch for the people, because we love people and their wrist.

A person sits on a sunlit ground, wearing a black outfit, arms crossed, head down. Shadowed lines create a dramatic pattern, conveying a contemplative mood.

" unique interpretation, we love that the L1 challenges an age-old concept "

" Half dial, full style "

" A new, modern graphic representation "

" looks unlike anything else on the market "

" a cool design which was recognized by big awards and a Swiss made movement "

" Strong inspiration from simplicity, delivering a way to tell time in a new and innovative way "

" a unique concept, it is anything but boring "

" sheer innovation "

"Unique interpretation, we love that the L1 challenges an age-old concept"

"Half dial, full style"

"A new, modern graphic representation"

"Looks unlike anything else on the market"

"A cool design which was recognized by big awards and a swiss made movement"

"Strong inspiration from simplicity, delivering a way to tell time in a new and innovative way"

"A unique concept, it is anything but boring"

"Sheer Innovation"