A NEW CONCEPT OF ANALOGUE WATCH DESIGN
Recognized by
UNCONVENTIONAL DESIGN DESIGNED FOR OBSERVERS
Audacious
Our inspiration? Observation. We didn’t have to go far… an old watch, take it apart, look at it from the outside and understand it on the inside. We wanted to create something new while respecting its analogue spirit.
We stick to what is obvious because it always works, but we look at it from a different angle
Character
We are not interested in sterile, boring designs. We like objects with attitude. Simplicity with nuances. We got rid of superfluous and unnecessary features, and highlighted the functional aesthetics of the watch.
FORGET EVERYTHING THAT YOU HAVE SEEN BEFORE
Unisex
A unisex piece for any wrist (or wherever you wear it). Because we believe that beautiful objects don’t need labels. This is a watch for the people, because we love people and their wrist.
"Unique interpretation, we love that the L1 challenges an age-old concept"
"Half dial, full style"
"A new, modern graphic representation"
"Looks unlike anything else on the market"
" a cool design which was recognized by big awards and a Swiss made movement "
" Strong inspiration from simplicity, delivering a way to tell time in a new and innovative way "
" a unique concept, it is anything but boring "
" sheer innovation "
